Writing

Straight answers to the questions buyers ask

Each piece starts with the question as you would type it, answers it in the first two sentences, then goes as deep as the problem needs.

  • A calculator and a white pen on a desk

    Why is our Snowflake bill so high?

    Usually because warehouses run longer and larger than the work needs. How billing works, the six usual causes, and the order to fix them in.

    September 22, 2026 · 4 min read
  • Sheets of paper fanned out in overlapping layers

    Do we need a semantic layer before we add AI to analytics?

    If you want AI to answer questions about your metrics, yes. What a semantic layer does, why AI makes it urgent, and how to start with the metrics in your board deck.

    September 22, 2026 · 3 min read
  • An empty desk and chair between two tall windows

    When should we hire a fractional head of data?

    When data decisions are piling up faster than anyone senior can make them, but a full-time executive is not yet justified. The signs, the first 90 days, and how it ends.

    September 22, 2026 · 3 min read
  • A clipboard holding a bulleted list, beside a pen and a laptop

    Is our data ready for AI?

    Ready means you can find it, trust it, trace it, and control who sees it. Four checks, a five-question self-test, and what to fix first.

    September 22, 2026 · 3 min read

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